Here's a couple of examples of how marketing can get competitive even between the biggest and most prominent of companies.
AUDI & BMW
Here located in Santa Monaco, BMW made a billboard featuring their A4 model with the quote 'Your move, BMW'.
Audi soon struck back with a second billboard on the other side of the road which featured their 5 series model quoting 'Checkmate'.
STELLA ARTOIS & NEWCASTLE ALE
In New York, Newcastle Ale took on Stella Artois in a special campaign to outline the 'no nonsense' strap line and approach to their branding.
In this particular rivalry, Stella begins with using their new 'posh' rebranding to quote that a beer glass is 'A chalice, not a glass.'
Whereby Newcastle replies with 'who uses the word chalice'- mocking the well known brand with its simple, yet effective branding.
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